Tourism branding [electronic resource] : communities in action / Liping A. Cai, William C. Gartner, Ana María Munar.
By: Cai, Liping A
.
Contributor(s): Gartner, William C | Munar, Ana Maria | ebrary, Inc.
Series: Bridging tourism theory and practice, v. 1. Publisher: Bingley, UK : Emerald, 2009Edition: 1st ed.Description: viii, 297 p. : ill., maps.Subject(s): Advertising -- Tourism | Tourism -- Marketing | TourismGenre/Form: Electronic books. Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | e-book | SHTEx,70005,03,CL,PPT |
Includes bibliographical references and indexes.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.