Strategic copywriting : how to create effective advertising / Edd Applegate.
By: Applegate, Edd [author.].
Publisher: Lanham : Rowman & Littlefield, [2016]Copyright date: ©2016Edition: Second edition.Description: xxii, 286 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781442244078; 9781442244085.Subject(s): Advertising copy | Copy writers -- Vocational guidance -- United StatesDDC classification: 659.1Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 659.1 APP 2016 (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000164594 |
Includes bibliographical references and index.