Research from De Montfort University marketing department [electronic resource] / guest editors, Pauline Mclaren and David Pickton.
Contributor(s): Mclaren, Pauline
| Pickton, David | ebrary, Inc.
Series: Marketing intelligence & planning ; v.20, no. 6.Publisher: Bradford, England : Emerald Group Pub, c2002Description: 73 p.Subject(s): Marketing research | MarketingGenre/Form: Electronic books. Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.