Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
By: Gulas, Charles S
.
Contributor(s): Weinberger, Marc G | ebrary, Inc.
Publisher: Armonk, N.Y. : M.E. Sharpe, Inc., c2006Description: xiv, 240 p. : ill. ; 24 cm.Subject(s): Wit and humor in advertisingGenre/Form: Electronic books. DDC classification: 659.1/02/07 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 659.1/02/07 (Browse shelf) | Available |
Includes bibliographical references (p. 207-224) and indexes.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.