The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.
By: Mathieson, Rick.
Contributor(s): ebrary, Inc.
Publisher: New York : American Management Association, c2010Description: xxii, 282 p.Subject(s): Branding (Marketing) | Internet marketingGenre/Form: Electronic books. DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Call number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library - Perpetual(TU) | 658.8/27 (Browse shelf) | e-book | SHTEx,70000,03,CL,PPT |
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.