Public relations online : lasting concepts for changing media / Tom Kelleher.
By: Kelleher, Tom (Tom A.)
.
Publisher: Thousand Oaks, Calif. : SAGE, c2007Description: xv, 161 p. ; 23 cm.ISBN: 9781412914178 (pbk.); 1412914175 (pbk.).Subject(s): Public relations -- Data processing | Public relations -- Computer network resourcesDDC classification: 659.202854678
Contents:
Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.202854678 KEL (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 5000037377 |
Includes bibliographical references and index.
Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.