Market research handbook [electronic resource].
Contributor(s): Hamersveld, Mario van
| Bont, Cees de | ebrary, Inc.
Publisher: Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley, c2007Edition: 5th ed. / edited by Mario van Hamersveld, Cees de Bont.Description: xxvi, 627 p. : ill. ; 26 cm.Uniform titles: ESOMAR handbook of market and opinion research. Subject(s): Marketing researchGenre/Form: Electronic books. DDC classification: 658.8/3 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/3 (Browse shelf) | Available |
Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.