Social communication in advertising : consumption in the mediated marketplace / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill.
By: Leiss, William
.
Contributor(s): Kline, Stephen | Jhally, Sut | Botterill, Jackie.
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2015Edition: Third edition.Description: x, 683 pages : illustrations ; 24cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138130425 (hardback).Subject(s): Advertising -- Social aspectsDDC classification: 659.1042
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7 |
659.1042 LEI 2015 (Browse shelf) | 1 | Available | TDSxx,29006,03,RM | 5000167424 |
Includes bibliographical references (pages 637-659) and index.
First issued in hardback 2015.