Sponsorship in marketing : effective communication through sports, arts and events / T. Bettina Cornwell.
By: Cornwell, T. Bettina
.
Publisher: London ; New York, NY : Routledge, Taylor & Francis Group, 2014Description: xiv, 166 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415739795 (hardback); 9780415739801 (paperback).Subject(s): Corporate sponsorship | Special events -- Marketing | Sports sponsorship | Performing arts sponsorshipDDC classification: 659.285
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 4 |
659.285 COR 2014 (Browse shelf) | 1 | Available | SHTEx,30009,03,RM|SHTEx,70004,03,RM | 5000170786 |
Includes bibliographical references and index.