Evaluating military advertising and recruiting [electronic resource] : theory and methodology / Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors.
By: National Research Council (U.S.). Committee on the Youth Population and Military Recruitment.
Contributor(s): Sackett, Paul R | Mavor, Anne S | ebrary, Inc
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Publisher: Washington, D.C. : National Academies Press, 2004Description: xii, 194 p.Subject(s): Manpower -- United States | Youth -- United States | United States -- Armed Forces -- Recruiting, enlistment, etcGenre/Form: Electronic books.DDC classification: 355.2/2362/0973 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 355.2/2362/0973 (Browse shelf) | Available |
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| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| 355.2/23/0973 Modeling cost and performance for military enlistment | 355.2/23/097309048 Is military advertising effective? | 355.2/236/0973 National service, citizenship, and political education | 355.2/2362/0973 Evaluating military advertising and recruiting | 355.2/23620973 Human resource management and Army recruiting | 355.2/23620973 I want you! | 355.2/2363/0904 Conscription and democracy |
Includes bibliographical references and index.
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.