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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.

By: Moriarty, Sandra E. (Sandra Ernst) [author.].
Contributor(s): Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.].
Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Edition: 11e [edition].Description: xxx, 634 pages : illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780134480435; 0134480430.Other title: Advertising and IMC.Subject(s): Advertising | Communication in marketing | Branding (Marketing)DDC classification: 659.1
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Reserve Collection Taylor's Library-TU
659.1 MOR 2019 (Browse shelf) 1 Available SOMAC,09030,03,RM|TDSxx,92610,03,RM 5000169894

Advertising Principles

Main Collection Taylor's Library-TU
659.1 MOR 2019 (Browse shelf) 1 Available TDSxx,92610,03,RM|SOCxx,09030,03,RM 5000169418
Reserve Collection Taylor's Library-TU
659.1 MOR 2019 (Browse shelf) 1 Available TDSxx,92610,03,RM 5000169095

Digital and Social Media Communication


Revised edition of Advertising & IMC, [2015].

Includes bibliographical references (pages 595-608) and index.