Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.
By: Moriarty, Sandra E. (Sandra Ernst) [author.]
.
Contributor(s): Mitchell, Nancy [author.] | Wood, Charles [author.] | Wells, William [author.].
Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Edition: 11e [edition].Description: xxx, 634 pages : illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780134480435; 0134480430.Other title: Advertising and IMC.Subject(s): Advertising | Communication in marketing | Branding (Marketing)DDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TU | 659.1 MOR 2019 (Browse shelf) | 1 | Available | SOMAC,09030,03,RM|TDSxx,92610,03,RM | 5000169894 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 5 |
659.1 MOR 2019 (Browse shelf) | 1 | Available | SOMAC,09030,03,RM|TDSxx,92610,03,RM | 5000169503 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 6 |
659.1 MOR 2019 (Browse shelf) | 1 | Available | TDSxx,92610,03,RM|SOCxx,09030,03,RM | 5000169418 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 5 |
659.1 MOR 2019 (Browse shelf) | 1 | Available | TDSxx,92610,03,RM | 5000169095 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.1 MOR 2015 Advertising & IMC : | 659.1 MOR 2015 Advertising & IMC : | 659.1 MOR 2015 Advertising & IMC : | 659.1 MOR 2019 Advertising & IMC : | 659.1 MOR 2019 Advertising & IMC : | 659.1 MOR 2019 Advertising & IMC : | 659.1 MOR 2019 Advertising & IMC : |
Revised edition of Advertising & IMC, [2015].
Includes bibliographical references (pages 595-608) and index.