Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.
By: Hackley, Christopher E [author.]
.
Contributor(s): Hackley, Rungpaka Amy [author.].
Publisher: Los Angeles : SAGE, 2018Edition: 4th edition.Description: xiv, 370 pages : color illustrations ; 24 cm.ISBN: 9781473997981; 9781473997998 (pbk).Other title: Advertising and promotion.Subject(s): Advertising | Advertising -- Social aspects | Sales promotion | Advertising -- Brand name productsDDC classification: 659.1 Summary: Introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. "Snapshots" bring in aspects of cross-cultural advertising such as Barbie in China.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.1 HAC 2018 (Browse shelf) | 1 | Available | TDSxx,29006,03,RM | 5000169003 |
Includes bibliographical references (pages 343-362) and index.
Introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. "Snapshots" bring in aspects of cross-cultural advertising such as Barbie in China.