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The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose.

By: Rose, Frank, 1949-.
Publisher: New York : W.W. Norton & Company, [2012]Copyright date: ©2012Description: 354 pages ; 22 cm.ISBN: 9780393341256.Subject(s): Internet entertainment industry -- Social aspects | Internet entertainment -- Social aspects | Internet marketing -- Social aspects | Entertainment computing -- Social aspects | Internet -- Social aspectsDDC classification: 306.4802854678
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
306.4802854678 ROS 2012 (Browse shelf) 1 Available TDSxx,92610,03,RA 5000169419

"First published as a Norton paperback 2012". --Title page verso.

Includes bibliographical references (pages 321-333) and index.