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The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Joseph Sugarman.

By: Sugarman, Joseph, 1938-.
Publisher: Hoboken, N.J. : Wiley, c2007Description: xix, 338 p. : ill. ; 24 cm.ISBN: 9780470051245 (pbk.); 0470051248 (pbk.).Other title: Copywriting handbook.Subject(s): Advertising copy -- Handbooks, manuals, etcDDC classification: 659.132
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU
659.1 SUG 2007 | 659.132 SUG 2007 (Browse shelf) 1 Available SOMAC,37001,03,RM 5000153947
Main Collection Taylor's Library-TU
659.132 SUG 2007 (Browse shelf) 1 Available SOMAC,37000,03,RM 5000153988
Main Collection Taylor's Library-TU
659.132 SUG 2007 (Browse shelf) 1 Available SOMAC,37001,03,RM 5000153949
Reserve Collection Taylor's Library-TU
659.132 SUG 2007 (Browse shelf) 1 Available SOMAC,37002,03,RM 5000143901

Creative Copywriting

Main Collection Taylor's Library-TU
659.132 SUG 2007 (Browse shelf) 1 Available SOMAC,37002,03,RM 5000143908
Main Collection Taylor's Library-TU
659.1 SUG | 659.132 SUG 2007 (Browse shelf) 1 Available SOMAC,09030,03,RA 1001009331

"An Adweek book"--Cover.

Includes bibliographical references (p. 325-326) and index.