Service management and marketing : managing the service profit logic / Christian Grönroos.
By: Grönroos, Christian [author.]
.
Publisher: Chichester, West Sussex : John Wiley & Sons, Ltd, [2015]Copyright date: ©2015Edition: Fourth edition.Description: ix, 522 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118921449.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 2, BayNo 1 |
658.8 GRO 2015 (Browse shelf) | 1 | Available | SOMAC,91605,03,RM | 5000168567 |
Includes index.