Social communication in advertising / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith.
By: Leiss, William [author.].
Contributor(s): Kline, Stephen [author.] | Jhally, Sut [author.] | Botterill, Jackie [author.] | Asquith, Kyle [author.].
Publisher: New York ; London : Routledge, Taylor & Francis Routledge, 2018Edition: Fourth edition.Description: ix, 431 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138094550; 9781138094567.Subject(s): Advertising -- Social aspects | Advertising -- Psychological aspects | AdvertisingDDC classification: 659.1042Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7 |
659.1042 LEI 2018 (Browse shelf) | 1 | Available | TDSxx,29006,03,RM | 5000164583 | |
Main Collection | Taylor's Library-TU | 659.1042 LEI 2018 (Browse shelf) | 1 | Available | TDSxx,29006,03,RM | 5000168685 |
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Revised edition of Social communication in advertising, 2005.
Fourth edition revised by Kyle Asquith.
Includes bibliographical references and index.