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Social communication in advertising / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith.

By: Leiss, William, 1939- [author.].
Contributor(s): Kline, Stephen [author.] | Jhally, Sut [author.] | Botterill, Jackie [author.] | Asquith, Kyle, 1981- [author.].
Publisher: New York ; London : Routledge, Taylor & Francis Routledge, 2018Edition: Fourth edition.Description: ix, 431 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138094550; 9781138094567.Subject(s): Advertising -- Social aspects | Advertising -- Psychological aspects | AdvertisingDDC classification: 659.1042
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7

659.1042 LEI 2018 (Browse shelf) 1 Available TDSxx,29006,03,RM 5000164583
Main Collection Taylor's Library-TU
659.1042 LEI 2018 (Browse shelf) 1 Available TDSxx,29006,03,RM 5000168685

Revised edition of Social communication in advertising, 2005.

Fourth edition revised by Kyle Asquith.

Includes bibliographical references and index.