The Medici effect : what elephants and epidemics can teach us about innovation / Frans Johansson.
By: Johansson, Frans.
Publisher: Boston, Mass. : Harvard Business School Press, c2006Description: xiii, 207 p. ; 21 cm.ISBN: 1422102823 (pbk.); 9781422102824 (pbk.).Subject(s): Technological innovations | Creative thinkingDDC classification: 658.4063Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 25 , Side 2, TierNo 2, BayNo 8 |
658.4063 JOH (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 1000516918 |
Includes bibliographical references (p. 191-200) and index.
The intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- How to make the barriers fall: Heathrow Tunnel and restaurants without food -- Randomly combine concepts: card games and sky rises -- How to find the combinations: meteorite crashes and code breakers -- Ignite an explosion of ideas: submarines and tubular bells -- How to capture the explosion: MacGyver and boiling potatoes -- Execute past your failures: violence and school curricula -- How to succeed in the face of failure: Palm Pilots and counterproductive carrots -- Break out of your network: ants and truck drivers -- How to leave the network behind: penguins and meditation -- Take risks and overcome fear: airplanes and serial entrepreneurs -- How to adopt a balanced view of risk: elephants and epidemics -- Step into the intersection and create the Medici effect.