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Mail and internet surveys : the tailored design method / Don A. Dillman.

By: Dillman, Don A, 1941-.
Publisher: Hoboken, N.J. : Wiley, c2007Edition: 2nd ed., 2007 update with new internet, visual, and mixed-mode guide.Description: xviii, 523 p. : ill., chart ; 25 cm.ISBN: 047003856X (hbk.); 9780470038567 (hbk.).Subject(s): Social surveys | QuestionnairesDDC classification: 300.723
Contents:
I. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
300.723 DIL (Browse shelf) 1 Available TBSxx,34007,04,GR 1000517337 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1
Main Collection Taylor's Library-TU

Floor 3, Shelf 3 , Side 2, TierNo 3, BayNo 2

 300.723 DIL (Browse shelf) 1 Available TBSxx,34007,04,GR 5000010170
Main Collection Taylor's Library-TU

Floor 3, Shelf 3 , Side 2, TierNo 3, BayNo 2

 300.723 DIL (Browse shelf) 1 Available TBSxx,18002,04,GR 5000010614
Main Collection TU External Storage-LCS
300.723 DIL (Browse shelf) 1 Available TBSxx,34004,04,GR 1000517333 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references (p. 435-446) and index.

I. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys.

Australian Degree Programme : 24309T, 24430T