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Behavioral pricing [electronic resource] / guest editors Sarah Maxwell and Hooman Estelami.

Contributor(s): Estelami, Hooman | Maxwell, Sarah | ebrary, Inc.
Series: Journal of product & brand management, featuring pricing strategy & practice ; v.14, no. 6.Publisher: Bradford, England : Emerald Group Pub, c2005Description: 48 p.Subject(s): Consumer behavior | Marketing researchGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.