Global strategy / Mike W. Peng.
By: Peng, Mike W
.
Publisher: Mason, Ohio : Thomson/South-Western, c2006Description: xxv, 582 p. : ill., maps ; 25 cm. + map (80 x 53 cm. folded 23 x 18 cm.).ISBN: 0324306024 (pbk.); 9780324306026 (pbk.).Subject(s): Strategic planning | Business planning | International business enterprises -- Management | International business enterprises -- PlanningDDC classification: 658.4012 Summary: Focuses on how newer companies and companies from emerging economies compete, both inside and outside their home markets.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 25 , Side 1, TierNo 5, BayNo 8 |
658.4012 PEN (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000012471 |
Map: Rand McNally World M series.
Includes bibliographical references and indexes.
Focuses on how newer companies and companies from emerging economies compete, both inside and outside their home markets.