Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
By: Kerin, Roger A
.
Contributor(s): Peterson, Robert A. (Robert Allen).
Publisher: Harlow : Pearson Education Limited, [2013]Copyright date: ©2013Edition: Thirteenth edition; International edition.Description: 743 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273768944 (paperback); 0273768948 (paperback).Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 KER 2013 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM | 5000171013 | |
| Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1 |
658.802 KER 2013 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM | 5000171944 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 KER 2013 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM | 5000151586 | |
| Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1 |
658.802 KER 2013 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM | 5000151588 |
Includes indexes.