Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
By: Peppers, Don
.
Contributor(s): Rogers, Martha.
Publisher: Hoboken, N.J. : Wiley, c2011Edition: 2nd ed.Description: xv, 512 p. : ill. ; 26 cm.ISBN: 9780470423479 (hbk.).Subject(s): Customer relations -- Management | Consumers' preferences | Relationship marketing | Information storage and retrieval systems -- MarketingDDC classification: 658.812
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 3 |
658.812 PEP 2011 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM | 5000148948 |
Includes bibliographical references and index.