Islamic marketing and branding : theory and practice / edited by T C Melewar and Sharifah Faridah Syed Alwi.
Contributor(s): Melewar, T. C [editor.] | Alwi, Sharifah Faridah Syed [editor.].
Publisher: New York : Routledge, 2018Edition: First Edition.Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781472440976; 1472440978; 9781315590035 (ebook); 9781317112235.Subject(s): Marketing -- Islamic countries | Branding (Marketing) -- Islamic countriesGenre/Form: Electronic books.DDC classification: 658.800917/67 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.800917/67 (Browse shelf) | e-book | TBSxx,44003,03,AD,PPT | SOMMx,44003,03,AD,PPT |
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (EBSCO, viewed December 8, 2017).
Added to collection customer.56279.3