Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
By: Baskin, Jonathan Salem
.
Publisher: Chichester : Wiley, 2009Description: viii, 261 p. ; 24 cm.ISBN: 9780470742570 (hbk.); 0470742577 (hbk.).Subject(s): Branding (Marketing) | Consumer behavior | Information behavior | Internet searching | Business enterprises -- Computer network resourcesDDC classification: 658.827
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 BAS (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000002354 |
Originally published: New York: Business Plus, 2008.
Includes bibliographical references and index.