Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
By: O'Guinn, Thomas C
.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Publisher: Mason, OH : South-Western/Cengage Learning, c2009Edition: 5th ed.Description: xlii, 726 p. : ill.(chiefly col.) ; 29 cm.ISBN: 9780324568677 (pbk. : ISE); 0324568673 (pbk. : ISE).Subject(s): Advertising | Advertising media planningDDC classification: 659.1
Contents:
Pt1: The process: Advertising and integrated brand promotion in business and society-- Pt2: Planning: Analyzing advertising and integrated brand promotion environments-- Pt3: Preparing the message-- Pt4: Placing the message in conventional and "New" media-- Pt5: integrated brand promotion.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 OGU 2009 (Browse shelf) | 1 | Available | SCAFS,70006,03,GR | 5000099387 | |
| Main Collection | Taylor's Library-TU | 659.1 OGU 2009 (Browse shelf) | 1 | Available | SLASx,05000,02,GR | 5000000740 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 OGU 2009 (Browse shelf) | 1 | Available | SLASx,05000,02,GR | 5000002575 |
Includes indexes.
Pt1: The process: Advertising and integrated brand promotion in business and society-- Pt2: Planning: Analyzing advertising and integrated brand promotion environments-- Pt3: Preparing the message-- Pt4: Placing the message in conventional and "New" media-- Pt5: integrated brand promotion.