Advertising media planning: a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.
By: Kelly, Larry D.
Contributor(s): Jugenheimer, Donald W
.
Publisher: New Delhi : Prentice-Hall India, 2004Description: vii, 144 p. ; 22 cm.ISBN: 9788120325296 (pbk.).Subject(s): Advertising media planningDDC classification: 659.111
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 2, TierNo 4, BayNo 1 |
659.111 KEL (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000048972 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.111 K294 Advertising media workbook and sourcebook | 659.111 KEL Kellogg on advertising & media : | 659.111 KEL Kellogg on advertising & media : | 659.111 KEL Advertising media planning: | 659.111 KEL 2012 Advertising media planning : | 659.111 KEL 2012 Advertising media planning : | 659.111 NYL Advertising : |
Includes index.