Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E
.
Contributor(s): Belch, Michael A.
Publisher: New York : McGraw-Hill Irwin, [2009]Copyright date: ©2009Edition: 8th edition.Description: xxv, 838 pages : colour illustrations ; 29 cm.ISBN: 9780071284400 (paperback : international edition); 0071284400 (paperback : international edition).Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 6 |
659.1 BEL (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000008541 | |
| Main Collection | Taylor's Library-TU | 659.1 BEL (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000008529 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 6 |
659.1 BEL (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000008531 | |
| Main Collection | Taylor's Library-TU | 659.1 BEL (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000014520 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 6 |
659.1 BEL (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000008542 |
Includes bibliographical references and index.