Stakeholder thinking in marketing [electronic resource] / guest editor Michael Jay Polonsky.
Contributor(s): Polonsky, Michael Jay | ebrary, Inc
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Series: European journal of marketing ; v.39, no. 9/10.Publisher: Bradford, England : Emerald Group Pub, c2005Description: 277 p.Subject(s): Corporations -- Investor relations | MarketingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.