Young consumer behaviour : a research companion / edited by Ayantunji Gbadamosi.
Contributor(s): Gbadamosi, Ayantunji [editor.]
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Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2018Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781315213590; 1315213591; 1351819062; 9781351819060; 9781351819053.Subject(s): Child consumers | Consumer behaviorGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 658.8/342083 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/342083 (Browse shelf) | e-book | TBSxx,44003,03,AD,PPT | SOMMx,44003,03,AD,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8/342 Sentiment analysis and knowledge discovery in contemporary business / | 658.8/342 Consumer behavior / | 658.8/342 Measuring consumer behavior in hospitality for enhanced decision making / | 658.8/342083 Young consumer behaviour : | 658.8/343 Herd | 658.8/343 The new strategic brand management | 658.8/343 Cases on consumer-centric marketing management |
Includes bibliographical references and index.
Online resource; title from PDF title page (EBSCO, viewed January 3, 2018).
Master record variable field(s) change: 072