Niche envy [electronic resource] : marketing discrimination in the digital age / Joseph Turow.
By: Turow, Joseph
.
Contributor(s): ebrary, Inc.
Publisher: Cambridge, Mass. : MIT Press, c2006Description: viii, 225 p. ; 24 cm.Subject(s): Consumer profiling | Market segmentation | Marketing -- Technological innovations | Customer services -- Technological innovationsGenre/Form: Electronic books.DDC classification: 658.8/34 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/34 (Browse shelf) | Available |
Close shelf browser
| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | |||
| 658.8/3 Marketing analytics : | 658.8/3/015118 Quantitative models in marketing research | 658.8/3/0852 Trillion-dollar moms | 658.8/34 Niche envy | 658.8/34/082 Don't think pink | 658.8/34/083 Brandchild | 658.8/34/0842 Consuming youth |
Includes bibliographical references (p. [193]-215) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.