Essentials of marketing management / Geoff Lancaster and Lester Massingham.
By: Lancaster, Geoffrey [author.]
.
Contributor(s): Massingham, Lester [author.].
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781315177014; 1315177013; 9781351709071.Subject(s): Marketing -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Essentials of marketing managementDDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf) | e-book | TBSxx,44003,03,AD,PPT | SOMMx,44003,03,AD,PPT |
Earlier ed.: 2011.
Includes bibliographical references and index.
Description based on print version record and CIP data provided by publisher; resource not viewed.
Added to collection customer.56279.3 - Master record variable field(s) change: 072