Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.
By: Tungate, Mark
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Contributor(s): ebrary, Inc.
Publisher: London ; Philadelphia : Kogan Page, 2008Edition: 2nd ed.Description: xv, 264 p., [16] p. of plates : col. ill.Subject(s): Advertising -- Fashion | Branding (Marketing) | Fashion merchandisingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references (p. [253]-254) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.