Handbook of research on new product development / edited by Peter N. Golder, Debanjan Mitra.
Contributor(s): Golder, Peter N [editor.] | Mitra, Debanjan [editor.].
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2018]Description: 1 online resource (xx, 447 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781784718152; 1784718157.Subject(s): New products | Product designGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 658.5/75 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Call number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library - Perpetual(TU) | 658.5/75 (Browse shelf) | e-book | SOExx,35041,03,AD,PPT |
Includes bibliographical references and index.
Description based on online resource; title from digital title page (viewed on March 15, 2018).
Master record variable field(s) change: 050, 082, 650