Media promotion and marketing for broadcasting, cable, and the Internet [electronic resource] / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
Contributor(s): Eastman, Susan Tyler
| Ferguson, Douglas A | Klein, Robert A | ebrary, Inc.
Publisher: Amsterdam ; Boston : Elsevier/Focal Press, c2006Edition: 5th ed.Description: xiv, 335 p. : ill. ; 23 cm.Uniform titles: Promotion and marketing for broadcasting, cable, and the web. Subject(s): Television broadcasting -- Marketing | Radio broadcasting -- Marketing | Cable television -- MarketingGenre/Form: Electronic books.DDC classification: 384.55068/8 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 384.55068/8 (Browse shelf) | e-book | SOMAC,37002,03,CL,PPT |
Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.
Includes bibliographical references (p. 321-323) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.