Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.
By: Riffe, Daniel.
Contributor(s): Lacy, Stephen | Fico, Frederick.
Series: LEA's communication series. Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2005Edition: 2nd ed.Description: x, 242 p. : ill. ; 24 cm.ISBN: 0805852980 (pbk. : alk. paper).Subject(s): Content analysis (Communication)
| Mass media -- Research -- Methodology | Mass media -- Statistical methodsDDC classification: 302.23014
Contents:
1. Introduction - 2. Defining content analysis as a social science tool - 3. Designing a content analysis - 4. Measurement - 5. Sampling - 6. Reliability - 7. Validity - 8. Data analysis - 9. Computers - References - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 3, BayNo 3 |
302.23014 RIF (Browse shelf) | 1 | Available | SOMAC,41001,04,GR | 5000097496 |
Includes bibliographical references (p. 219-232) and indexes.
1. Introduction - 2. Defining content analysis as a social science tool - 3. Designing a content analysis - 4. Measurement - 5. Sampling - 6. Reliability - 7. Validity - 8. Data analysis - 9. Computers - References - Index.