Essentials of marketing / Jim Blythe, Jane Martin.
By: Blythe, Jim [author.]
.
Contributor(s): Martin, Jane (Lecturer in marketing) [author.].
Publisher: Harlow, England : Pearson Education Limited, [2019]Copyright date: ©2019Edition: Seventh edition.Description: xx, 361 pages : illustrations (colour) ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292244105.Subject(s): Marketing | Consumer behavior | Market segmentation | Marketing researchDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 (Browse shelf) | Ordered | ||||
| Main Collection | Taylor's Library-TU | 658.8 BLY 2019 (Browse shelf) | 1 | Available | TBSxx,34005,03,RA | SOMMx,93607,03,RA | SOMMx,13607,03,RA | 5000187488 |
Includes bibliographical references and index.