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Corporate reputation, the brand & the bottom line [electronic resource] : powerful proven communication strategies for maximizing value / Roger Haywood.

By: Contributor(s): Publication details: London ; Sterling, VA : Kogan Page, c2005.Edition: 3rd edDescription: xvi, 320 p. ; 24 cmOther title:
  • Corporate reputation, the brand and the bottom line
Subject(s): Genre/Form: DDC classification:
  • 659.2 22
LOC classification:
  • HD59 .H32 2005eb
Online resources:

"The Chartered Institute of Marketing."

Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.

Includes index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.