Services marketing : concepts, strategies and cases / K. Douglas Hoffman ... [et al.].
Contributor(s): Hoffman, K. Douglas
.
Publisher: London : Cengage Learning EMEA, c2009Edition: Adapted from 3rd ed.Description: xxii, 624 p. : ill. ; 25 cm.ISBN: 9781844808137 (pbk.).Subject(s): Service industries -- MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 7 |
658.8 SER 2009 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000110743 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 7 |
658.8 SER 2009 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000104911 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 7 |
658.8 SER 2009 (Browse shelf) | 1 | Available | SHTEx,70004,03,GR | 5000024763 |
"This work is adapted from Services Marketing: Concepts, Strategies and Cases, International Student Edition, 3rd Edition, published by South-Western, a division of Cengage Learning, Inc. c2006."
Includes bibliographical references and index.