Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap.
By: Franses, Philip Hans
.
Contributor(s): Paap, Richard | ebrary, Inc.
Publisher: Cambridge, UK ; New York : Cambridge University Press, 2001Description: xiii, 206 p. : ill. ; 26 cm.Subject(s): Marketing research -- Mathematical modelsGenre/Form: Electronic books.DDC classification: 658.8/3/015118 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/3/015118 (Browse shelf) | Available |
Close shelf browser
| No cover image available | No cover image available | No cover image available | No cover image available | |||||
| 658.8/3 The handbook of market intelligence : | 658.8/3 Essentials of marketing analytics / | 658.8/3 Marketing analytics : | 658.8/3/015118 Quantitative models in marketing research | 658.8/3/0852 Trillion-dollar moms | 658.8/34 Niche envy | 658.8/34/082 Don't think pink |
Includes bibliographical references (p. 196-201) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.