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Trillion-dollar moms [electronic resource] : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.

By: Bailey, Maria T.
Contributor(s): Ulman, Bonnie W | ebrary, Inc.
Publisher: Chicago : Dearborn Trade Pub., c2005Description: xviii, 237 p.Subject(s): Women consumers -- United States | Mothers -- United States | Marketing -- United States | New Age consumers -- United StatesGenre/Form: Electronic books.DDC classification: 658.8/3/0852 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
Item type Current location Call number Status Date due Barcode
658.8/3/0852 (Browse shelf) Available

Includes bibliographical references and index.

Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.