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The big idea [electronic resource] : how business innovators get great ideas to market / Steven D. Strauss.

Publisher: Chicago : Dearborn Trade Pub., c2002Description: x, 229 p. ; 23 cm.Subject(s): New products -- Marketing

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		658.5/75 (Browse shelf)	Available

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Includes bibliographical references (p. 221-222) and index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

Taylor's Library