Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K
.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010Edition: 6th ed.Description: xxxi, 897 p. : ill. ; 28 cm.ISBN: 9780136085430 (hbk.); 0136085431 (hbk.).Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 6 |
658.83 MAL 2010 (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000123963 |
Includes bibliographical references (p. 834-873) and index.