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Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong.

By: Kotler, Philip [author.].
Contributor(s): Keller, Kevin Lane, 1956- [author.] | Ang, Swee Hoon [author.] | Leong, Siew Meng [author.] | Tan, Chin Tiong [author.].
Publisher: Harlow : Pearson Education Limited, [2018]Copyright date: ©2018Edition: Seventh edition.Description: xvi, 845, A-15, E-31, G-10, C-3, I-26 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292089584.Subject(s): Marketing -- Management | Marketing -- Asia -- Management | MarketingDDC classification: 658.8
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU
658.8 KOT 2018 (Browse shelf) 1 Checked out TBSxx,34007,03,RM|SOMAC,91605,03,RM 18/01/2021 5000169293
Teaching Resource Taylor's Library-TU
658.8 KOT 2018 (Browse shelf) 1 Available TBSxx,34007,03,RM|SOMAC,91605,03,RM 5000169741
Reserve Collection Taylor's Library-TU
658.8 KOT 2018 (Browse shelf) 1 Available TBSxx,34007,03,RM|SOMAC,91605,03,RM 5000168834

Marketing Management

Reserve Collection Taylor's Library-TU
658.8 KOT 2018 (Browse shelf) 1 Available SOMAC,91605,03,RM|TBSxx,34007,03,RM 5000169272

Visual Communication


Includes bibliographical references and indexes.