Introduction to marketing : theory and practice / Adrian Palmer.
By: Palmer, Adrian
.
Publisher: Oxford : Oxford University Press, c2009Edition: 2nd ed.Description: xxiii, 551 p. : ill. ; 25 cm.ISBN: 9780199557448 (pbk.).Subject(s): MarketingDDC classification: 658.8 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6 |
658.8 PAL 2009 (Browse shelf) | 1 | Available | TBSxx,08010,03,RA | 5000098716 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8 OPE 1990 Operations management in service industries and the public sector : | 658.8 PAL Managing marketing / | 658.8 PAL Mastering the rules of competitive strategy : | 658.8 PAL 2009 Introduction to marketing : | 658.8 PAL 2012 Introduction to marketing : | 658.8 PAL 2012 Introduction to marketing : | 658.8 PAL 2014 Principles of services marketing / |
Includes bibliographical references and indexes.
What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.