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Marketing research for non-profit, community and creative organizations [electronic resource] : how to improve your product, find customers and effectively promote your message / Bonita Kolb.

By: Kolb, Bonita M.
Contributor(s): ScienceDirect (Online service).
Publisher: Amsterdam ; London : Elsevier/Butterworth-Heinemann, c2008Description: x, 276 p. ; 25 cm.ISBN: 9780750687607; 0750687606.Subject(s): Nonprofit organizations -- Marketing | Nonprofit organizations -- Research -- Methodology | Marketing researchGenre/Form: Electronic books.Additional physical formats: No titleDDC classification: 658.83 Online resources: An electronic book accessible through the World Wide Web; click for information
Contents:
Table of Contents: -- -- Part I: Marketing Research and the Organization -- 1.Discovering funding sources -- 2.Establish What Your Organization Needs to Know the research process -- 3.Choose the Right Research Tool -- 4.Cultural Considerations for Research Studies -- 5.Discover Already Available Information -- Part II: Research Methods -- 6.Conducting Focus Groups for Product Improvement -- 7.Interviews to Measure Your Message's Effectiveness -- 8.Conducting Surveys to Find Customers -- 9.Projective and Observational Techniques -- 10.Report Writing and Presenting the Findings.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.83 (Browse shelf) e-book SHTEx,70000,03,CL,PPT

Includes bibliographical references and index.

Table of Contents: -- -- Part I: Marketing Research and the Organization -- 1.Discovering funding sources -- 2.Establish What Your Organization Needs to Know the research process -- 3.Choose the Right Research Tool -- 4.Cultural Considerations for Research Studies -- 5.Discover Already Available Information -- Part II: Research Methods -- 6.Conducting Focus Groups for Product Improvement -- 7.Interviews to Measure Your Message's Effectiveness -- 8.Conducting Surveys to Find Customers -- 9.Projective and Observational Techniques -- 10.Report Writing and Presenting the Findings.

Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2009. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Dec. 3, 2009). Access may be restricted to users at subscribing institutions.