A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
By: White, Michael.
Contributor(s): ebrary, Inc
.
Series: Short course in international trade series: Publisher: Novato, CA : World Trade Press, 2002Description: x, 182 p.Other title: International marketing blunders.Subject(s): Export marketing | International business enterprises -- Management | Business failuresGenre/Form: Electronic books.DDC classification: 658.8/48 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/48 (Browse shelf) | Available |
Close shelf browser
Includes bibliographical references.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.