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The Trader Joe's adventure [electronic resource] : turning a unique approach to business into a retail and cultural phenomenon / Len Lewis.

By: Lewis, Len.
Contributor(s): ebrary, Inc.
Publisher: Chicago : Dearborn Trade Pub., 2005Description: xi, 215 p.Subject(s): Trader Joe's (Firm) -- History | Grocery trade -- United States -- History | Supermarkets -- United States -- History | Chain stores -- United States -- History | Specialty stores -- United States -- HistoryGenre/Form: Electronic books.DDC classification: 381/.456413/00973 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Dare to be different -- Maintain a consistent philosophy -- Cut out the middleman -- Make it fun -- Know your target customer -- Always deliver value -- Uncover the right location -- Constantly innovate -- Foster a loyal workforce -- Outsmart the competition -- Don't be too boastful.

Includes bibliographical references and index.

Dare to be different -- Maintain a consistent philosophy -- Cut out the middleman -- Make it fun -- Know your target customer -- Always deliver value -- Uncover the right location -- Constantly innovate -- Foster a loyal workforce -- Outsmart the competition -- Don't be too boastful.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.