Marketing essentials in hospitality and tourism : foundations and parctices / Stowe Shoemaker, Margaret Shaw.
By: Shoemaker, Stowe
.
Contributor(s): Shaw, Margaret.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Description: xxv, 611 p. : col. ill., col. maps ; 28 cm.ISBN: 0131708279 (pbk.); 9780131708273 (pbk.).Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.94068
Contents:
I: Introduction to hospitality marketing - II: Integration - III: Strategic marketing - IV: The marketplace - V: Functional strategies.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 1, BayNo 5 |
647.94068 SHO (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000043310 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 647.94068 SCH The guide to successful destination management / | 647.94068 SCH The guide to successful destination management / | 647.94068 SHO Marketing essentials in hospitality and tourism : | 647.94068 SHO Marketing essentials in hospitality and tourism : | 647.94068 SLO 2009 Sustainability in the hospitality industry : | 647.94068 SLO 2013 Sustainability in the hospitality industry : | 647.94068 SLO 2013 Sustainability in the hospitality industry : |
Includes bibliographical references and indexes.
I: Introduction to hospitality marketing - II: Integration - III: Strategic marketing - IV: The marketplace - V: Functional strategies.