Consumer empowerment [electronic resource] / guest editor: Len Tiu Wright.
Contributor(s): Wright, Len Tiu | ebrary, Inc
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Series: European Journal of Marketing ; 40, no. 9/10.Publisher: Bradford, England : Emerald Group Pub, c2006Description: 236p.Subject(s): Consumers | Marketing -- ManagementGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.